Privacy Policy

Introduction

Welcome to Aura Smartwatch! Your privacy is critically important to us. Aura Smartwatch is a Balma LLC company/brand, we are a multinational company with locations such as 11 Allens Lane, Poole. BH16 5DA, United Kingdom or 539 W Commerce St, #1789, Dallas, Texas, 75208, USA. We collect certain types of personal data from you, including but not limited to your name, address, email address, payment information, IP address, and cookie data.

  1. Information We Collect

When you visit our website www.aurasmartwatch.co.uk, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. This is referred to as “Device Information”.

We also collect information about the individual web pages or products that you view, what websites or search terms referred you to www.aurasmartwatch.co.uk, and information about how you interact with www.aurasmartwatch.co.uk. Additionally, when you make a purchase or attempt to make a purchase through www.aurasmartwatch.co.uk, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. This is referred to as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on www.aurasmartwatch.co.uk, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse www.aurasmartwatch.co.uk.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

  1. How We Use Your Information

We use the Order Information that we collect generally to fulfill any orders placed through www.aurasmartwatch.co.uk (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with www.aurasmartwatch.co.uk, and to assess the success of our marketing and advertising campaigns).

We retain your personal information for as long as necessary to provide you with our services, or for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements.

  1. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use www.aurasmartwatch.co.uk--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Facebook Pixel to understand the effectiveness of our advertising and to deliver tailored ads to you. You can learn more about how Facebook uses your information and how to control the ads you see here: Facebook Privacy Policy.

For processing payments, we use PayPal and Stripe. You can read about their privacy policies here:

To communicate with you, we use Mailchimp and Klaviyo for marketing emails. Here's how they handle your Personal Information:

Please be aware that we are constantly testing and using new services in order to provide the best customer experience and products possible. As a result, there may be additional third-party services receiving your information that are not listed here. If you would like an updated list of third-party services we use, please contact us at support@aurasmartwatch.co.uk.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Advertising and Targeting

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We do this through a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers.

For example, we use Facebook Pixel to understand the effectiveness of our advertising and to deliver tailored ads to you. You can learn more about how Facebook uses your information and how to control the ads you see here: Facebook Privacy Policy.

You can opt out of targeted advertising by using the following links:

  1. Data Retention

When you place an order through www.aurasmartwatch.co.uk, we will maintain your Order Information for our records unless and until you ask us to delete this information.

  1. Your Rights

Regardless of your location, you have certain rights concerning your personal data. These include the right to access, correct, update, or delete your personal information. If you would like to exercise these rights, please contact us through the contact information below.

support@aurasmartwatch.co.uk

For residents of the European Union and the United Kingdom, in addition to the rights above, you also have the right to lodge a complaint with your local data protection authority.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

  1. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. You will be notified if significant changes are made to this policy.

  1. Children’s Privacy

Our website is not intended for individuals under the age of 13 (or 16 in the EU). We do not knowingly collect or solicit personal information from children. If you are under 13 (or 16 in the EU), please do not attempt to register or send any personal information about yourself to us.

  1. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@aurasmartwatch.co.uk, or by mail at the 11 Allens Lane, Poole, BH16 5DA, United Kingdom  or 539 W Commerce St, #1789, Dallas, Texas, 75208, USA.

Last updated: July 2023